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Event Details
Thursday December 6th 2007 * Corn Exchange, Brighton
Widgety Goodness will look at one of the key emerging online trends: the widgetization of content in social networks. Full information and schedule on our website .
Widgets have emerged as a key issue of online development during
2007. Widgets offer huge potential as carriers of marketing, brand and
advertising messages into social networks. Successful widgets are viral
in nature and are voluntarily taken and embedded in the host website.
Widgetization means the breaking up of monolithic content into small
packages that find their own destinations. Widgetization puts control
into the hands of consumers. Decisions about what content sits where
becomes driven by the intelligence of the end user, not by a remote
editor.
Widgetization and fragmentation raise issues that go to the heart of
brand control, but offers an incredibly powerful tool to those who can
work with rather than against the process. Startups such as RockYou are
now seeing hundres of millions of widget views per week right across
the spectrum from blogs to MySpace to personal start pages such as
iGoogle. The entry of Google itself into the space with the Google
Gadget Ads product promises the opening up of managed channels into the
social networks.
Speakers from major agencies, social networks, widget platforms and
media groups will look at how widgets have come to prominence alongside
the growth of blogging and social networks, but contain the potential
in themselves to reform and remake the online world.
This one day conference is aimed at professionals in the marketing,
brand, media and advertising industries. It will pose and attempt to
answer some of the key questions around widgets and offer you the
opportunity to meet and network with many of the professionals engaging
with this space.
The move towards widgitization will affect all of us and move our customers into our embrace.
- What are the implications for you and your organisation?
- What are widgets?
- What can I do with them?
- What will they do to me?
When & Where
Corn Exchange
Church Street
BN1 1UE Brighton
United Kingdom
Thursday, December 6, 2007 from 9:00 AM to 6:30 PM (GMT)
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